The Elf on the Shelf is a phenomenon for families around the world. Every year, millions of Scout Elf helpers fly in from the North Pole to join in the Christmas cheer, with great excitement every day as parents watch their children discover their elves’ landing spots. Many families integrate their Scout Elf friends into food and kitchen traditions, with the holidays filled with laughter and fun as little and big hands tinker with ingredients, stirring, mixing, and pouring their hearts into something wonderfully delicious. These loving traditions are at the heart of Christmas magic!